Static Creative

1. What does this format look like?

A static creative is a single still image — think banner ads, social media posts, billboards, or print ads. It's a great format for testing how well your visual and message land without the support of motion or sound.

Testing a static creative is ideal when you want to evaluate whether the image, headline, and branding elements are working together to communicate your key message at a glance.

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your creative.

1. Provide the correct format
2. Define your product category
3. Come up with the messages (brand associations) you want to test
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Make sure to upload image files (not links or thumbnails). The visuals – including text – should be large enough for respondents to clearly see the content, even on mobile devices.
2. Sticking to the correct format helps ensure your concept can be accurately compared with others
3. If the visual is still a work in progress, please ensure it reflects the final version as closely as possible. For example, include any branding that will appear in the finished creative.

TIPS

💡 A single, clear focal point tends to perform better — avoid cluttering the image with too many elements.  
💡 Include your logo and any key brand codes (colours, fonts, characters) that will appear in the final version.  
💡 If testing multiple creatives against each other, keep the format consistent across all of them.

3.2. Product category

3.3. Messages

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!