Notes and Targets

On the Timeline view — Key Metrics and Associations — you can layer in your own notes and targets to explain shifts and track progress against your goals.

1. What can you add?

Two types of data:

• Notes — Mark key moments like campaign launches, milestones, or market events that help explain why a metric moved.
• Targets — Plot your internal goals directly alongside actual performance, so you can see at a glance whether you're on track.

Both appear right inside the chart, giving you the full story behind the numbers.

2. How to add Notes

1. In the chart at the top, you'll find a + Note box above each wave.
2. Click the box and type your note — up to 150 characters.
3. To edit a note later, click back into the box. To remove it, click the trash icon.

3. How to add Targets

1. Click the My data button in the top right of the chart.
2. Select a segment, then click the plus icon next to the metric you want to set a target for, and enter your desired value.
3. You can add multiple targets for a single metric. They'll appear in the chart as a dashed line, so you can track your trajectory over time.✅ That's it.

Your Notes and Targets are now live in the report, ready to give you the context behind every shift.