Notes, Targets and Spends

On the Timeline view — Key Metrics and Associations — you can layer in your own notes, targets, and spends to explain shifts and track progress against your goals.

1. What can you add?

Three types of data:

• Notes — Mark key moments like campaign launches, milestones, or market events that help explain why a metric moved.
• Spends — Record your media investment for each wave and view it right next to the actual effect on your brand.
• Targets — Plot your internal goals directly alongside actual performance, so you can see at a glance whether you're on track.

They appear right inside the chart, giving you the full story behind the numbers.

2. How to add Notes

1. In the chart at the top, you'll find a + Note box above each wave.
2. Click the box and type your note — up to 150 characters.
3. To edit a note later, click back into the box. To remove it, click the trash icon.

3. How to add Targets

1. Click the Spends & Targets button in the top right of the chart.
2. Select Targets, pick a segment, then click the plus icon next to the metric you want to set a target for, and enter your desired value.
3. You can add multiple targets for a single metric. They'll appear in the chart as a dashed line, so you can track your trajectory over time.

4. How to add Spends

There are two ways to add your media investment:

1. Click the + Spend button at the bottom of the chart, under the wave you want to add spend for.
2. Or click the Spends & Targets button in the top right and add your spend there.

Enter your investment for each wave, or upload a file you already have. ⬇️ The system will read the data in for you.

✅ That's it.

Your Notes, Targets and Spends are now live in the report, ready to give you the context behind every shift.