Product Concept

1. What does this format look like?

A product concept test helps you evaluate the potential of a new product idea. This test ensures your concept resonates with consumers, aligns with their needs, and is easy to understand. By presenting the concept in a clear and engaging format, you can gather valuable feedback to refine and optimize before moving forward.

Example:

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your creative.

1. Provide the correct format
2. Define your product category
3. Come up with the messages (brand associations) you want to test
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Insert the concepts you want to test into the template.
2. Add clear, easy-to-see images, even for mobile viewers.
3. Enter the text without resizing or moving any text boxes.
4. Maintain the correct format to ensure your concept can be accurately compared with others to keep the comparison consistent with our benchmarks.
5. Upload it directly through the platform or send it to us via e-mail.

TIPS

💡 The product proposition is a description, possibly accompanied by a mood board.

💡 Images can be illustrative only. However, ensure they help to visualize your product, making it easier for respondents to understand (e.g., avoid using a photo of a famous actor if they will have no connection to the product later on).

💡 Try to be concise and clear.
 

3.2. Product category

3.3. Messages

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!