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Getting started
Ad Testing
Brand Tracking
Brand Tracking
Methodology
How do we measure Category Buyers?How do we measure Brand Awareness?How do we measure Brand Salience?How do we measure Brand Likeability?Additional brand insightsSample & data collection
Market Tracking
FAQs

Additional brand insights

In addition to the five key brand metrics, Behavio brand tracking provides deeper insights into how customers perceive your brand.

Brand associations

With a Pro subscription, you can access an overview of your brand associations—customer needs that the brand fulfills. 

The percentage indicates how strongly each need or quality is connected to a specific brand. For example, 78% of category buyers in our panel associate Netflix with quality content. 

Timelines

The timeline feature allows you to monitor your brand’s performance in key metrics—and that of your competitors— over months or quarters. 

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