Packaging Concept

1. What does this format look like?

A packaging concept test evaluates how effectively your packaging design captures attention, communicates the product’s benefits, and aligns with your brand identity.  By testing early, you can refine the design to create a compelling and functional package that supports your product's success.

Example: 

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your creative.

1. Provide the correct format
2. Define your product category
3. Come up with the messages (brand associations) you want to test
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Insert the concepts you want to test into the template.
2. Add clear, easy-to-see images, even for mobile viewers.
3. Enter the text without resizing or moving any text boxes.
4. Maintain the correct format to ensure your concept can be accurately compared with others to keep the comparison consistent with our benchmarks.
5. Upload it directly through the platform or send it to us via e-mail.

TIPS

💡 The packaging should closely resemble the final version. Therefore, be sure to incorporate elements like the brand, which will be present
in the finished design.

💡 If you plan to compare multiple packaging options, please ensure they are at the same stage of development (for example, avoid comparing an initial black-and-white sketch with a nearly finalized, fully colored version). 

3.2. Product category

3.3. Messages

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!