Radio

1. What does this format look like?

A radio ad format is perfect for testing audio-based content, which allows you to evaluate how well your message resonates without any visual elements. This is ideal for brands that want to focus on tone, clarity, and impact through sound alone.

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your creative.

1. Provide the correct format
2. Define your product category
3. Come up with the messages (brand associations) you want to test
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Provide the audio file of the radio ad in a common format (MP3, WAV, etc.).
2. Ensure the audio is clear and edited to the desired length.
3. Keep the structure as close to the final version as possible for accurate survey results.
4. Upload the audio file or send it via email.

3.2. Product category

3.3. Messages

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!