Measure Attention share in the heatmap

Attention share reveals how a viewer's focus is distributed across an image, highlighting what truly captures attention and what goes unnoticed. This insight helps determine if key elements, like a brand's assets, effectively draw the eye. How the Attention Tool Works

1. Display Attention heatmap.
2. Active Measuring Mode.
3. Draw rectangles over any areas of the image you wish to analyze. You can add as many as needed.
4. View the attention share for each rectangle as a percentage—higher percentages mean more visual focus.
5. Edit the areas: you can move, adjust, or delete rectangles individually or all at once.
6. Always select a rectangle first before performing actions like moving, deleting, or adjusting.

Example: Evaluating Attention Share of Brand Assets - Rectangle 1 over the main spot → 70% attention - Rectangle 2 over the Uber Eats logo → 5% attention - Rectangle 3 over an Uber Eats message → 4% attention

In this example, the Uber Eats brand is overshadowed by the central figure, resulting in low brand recognition.

Use attention share analysis before launching a tour or campaign to ensure users notice what matters most.