---
title: "Video"
url: "https://help.behaviolabs.com/en/article/video"
language: "en"
last_updated: "2026-03-13T09:18:59.679Z"
---

# Video

A TV or digital ad, preferably less than 90 seconds long

## **1\. What does this format look like?**

Video testing is ideal for TV and digital up to 90 seconds, including short formats like 15-second sponsorships and bumper ads. 

[Embedded content](https://www.youtube.com/embed/eAmVkFB2X8c)

While it's not suited for influencer storytime videos, this test works perfectly for most ad lengths.

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## **2\. What do the results look like?**

[![](https://cdn-assets.productfruits.com/7d467698-6f5a-477c-9b23-3e6cc16e92e9)](https://grow.behavio.app/report/project/oWiFYplQpHzlAJFocqqJPQthAheLfqANDPpeekYT)

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## **3\. How to prepare for testing?**

We need a couple of things from you before we can test the effectiveness of your creative.

1.  Provide the **video**
2.  Define your **product** **category**
3.  Come up with the **messages** (brand associations) you want to test
4.  List your **competitors**
5.  Define your **target audience**

### **3.1. Video**

**ESSENTIALS**

1.  Provide us with the video, no longer than 90 seconds.
2.  Upload it directly or send it via e-mail.

### [**3.2. Product category**](https://help.behaviolabs.com/en/article/other-inputs#product-category)

### [**3.3. Messages**](https://help.behaviolabs.com/en/article/other-inputs#messages)

### [**3.4. Competitors**](https://help.behaviolabs.com/en/article/other-inputs#competitors)

### [**3.5. Target audience**](https://help.behaviolabs.com/en/article/other-inputs#target-audience)

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## ✅ Everything ready! What now?

**Upload everything into the platform** or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!

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