---
title: "Storyboard Video"
url: "https://help.behaviolabs.com/en/article/storyboard-video"
language: "en"
last_updated: "2026-03-13T09:17:56.034Z"
---

# Storyboard Video

A slideshow with a pre-recorded voiceover.

## **1\. What does this format look like?**

A **storyboard video** is affordable, easy to prepare, and much more understandable than an animatic.

[Embedded content](https://www.youtube.com/embed/yd842NSneDg)

In general, people tend to misinterpret storyboard animatics as the final product, impacting the test results. That’s why in a storyboard video, your best bet is to use **real**, **non-animated** images. The audience can easily understand that it’s a work in progress, not the final thing.

**💡 Plus**, the results feature a graph overlay showing different levels of [brand](https://help.behaviolabs.com/en/article/what-is-brand), [need](https://help.behaviolabs.com/en/article/what-is-need), and [emotion](https://help.behaviolabs.com/en/article/what-is-emotion) throughout the video, so you can understand which scenes to get rid of if they underperform.

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## **2\. What do the results look like?**

[![](https://cdn-assets.productfruits.com/91ec9bf9-9e30-4c15-b981-9137cab82481)](https://grow.behavio.app/report/project/VLAjXgCDMOHXKOTpDAREZDJTCzneiNdRLyjoxIDd)

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## **3\. How to prepare for testing?**

We need a couple of things from you before we can test the effectiveness of your creative.

1.  Provide the **storyboard video**
2.  Define your **product** **category**
3.  Come up with the **messages** (brand associations) you want to test
4.  List your **competitors**
5.  Define your **target audience**

### **3.1. Storyboard video**

**ESSENTIALS**

1.  Create a video no longer than 60 seconds portraying your desired concept.
2.  Add a voiceover that provides further context for the viewer.
3.  Upload it or send it via e-mail.

**TIPS**

💡 Gather appropriate visuals – provide your target audience with visuals relevant to your product or service.  
💡 Prepare a neutral voiceover script that objectively describes your offering. Avoid telling viewers what to think or feel – refrain from using subjective adjectives such as "beautiful", "delicious", etc.  
💡 Keep it engaging and understandable. Make sure your voice-over captures viewers' attention while expanding on what you are trying to say with your concept.

### [**3.2. Product category**](https://help.behaviolabs.com/en/article/other-inputs#product-category)

### [**3.3. Messages**](https://help.behaviolabs.com/en/article/other-inputs#messages)

### [**3.4. Competitors**](https://help.behaviolabs.com/en/article/other-inputs#competitors)

### [**3.5. Target audience**](https://help.behaviolabs.com/en/article/other-inputs#target-audience)

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## ✅ Everything ready! What now?

**Upload everything into the platform** or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!

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