---
title: "Notes, Targets and Spends"
url: "https://help.behaviolabs.com/en/article/notes-and-targets"
language: "en"
last_updated: "2026-10-22T09:35:46.592Z"
---

# Notes, Targets and Spends

Enrich your research with context that matters for reading the results.

On the Timeline view — Key Metrics and Associations — you can layer in your own notes, targets, and spends to explain shifts and track progress against your goals.

### **1\. What can you add?**

Three types of data:

-   **Notes** — Mark key moments like campaign launches, milestones, or market events that help explain why a metric moved.
-   **Spends** — Record your media investment for each wave and view it right next to the actual effect on your brand.
-   **Targets** — Plot your internal goals directly alongside actual performance, so you can see at a glance whether you're on track.

They appear right inside the chart, giving you the full story behind the numbers.

### **2\. How to add** **Notes**

1.  In the chart at the top, you'll find a **\+ Note** box above each wave. ![](https://cdn-assets.productfruits.com/d2364865-3646-45f1-94ed-174b53b0e64d)
2.  Click the box and type your note — up to 150 characters.
3.  To edit a note later, click back into the box. To remove it, click the trash icon.

### **3\. How to add** **Targets**

1.  Click the **Spends & Targets** button in the top right of the chart. ![](https://cdn-assets.productfruits.com/e649bc77-d297-4ac8-a1ba-7c0ce79e800d)
2.  Select **Targets**, pick a segment, then click the **plus icon** next to the metric you want to set a target for, and enter your desired value. ![](https://cdn-assets.productfruits.com/58b81900-3d42-4067-aab6-68e434bd7db9)
3.  You can add multiple targets for a single metric. They'll appear in the chart as a dashed line, so you can track your trajectory over time.![](https://cdn-assets.productfruits.com/e5729261-90c3-4b52-a5e9-68790aa2f6de)

### **4\. How to add Spends**

![](https://cdn-assets.productfruits.com/d10495f3-078f-47e1-ad8f-9d7955e2de5d)

![](https://cdn-assets.productfruits.com/b39d2401-d6b5-4693-975b-dde23e80daa9)

1.  Cick the **Spends & Targets** button in the top right, select **Spends** from the dropdown menu and add your spend there.
2.  Enter your investment for each wave, or upload a file you already have. ⬇️ The system will read the data in for you.![](https://cdn-assets.productfruits.com/73f15cf8-f21d-441f-932b-36009072afbc)

**✅ That's it.**

Your Notes, Targets and Spends are now live in the report, ready to give you the context behind every shift.