---
title: "How do we measure Category Buyers?"
url: "https://help.behaviolabs.com/en/article/how-do-we-measure-category-buyers"
language: "en"
last_updated: "2025-03-04T13:50:32.356Z"
---

# How do we measure Category Buyers?

Category buyers refers to the percentage of people who buy within a specific category–for example, those who subscribe to a streaming service. We work with you to define your product category before tracking begins.

We measure categories by asking respondents a question like, "How often do you buy \[product category\]?” Respondents choose from options like "(almost) daily" "a few times monthly" and "never."

The results showcase the percentage of people purchasing products in your category, along with the socio-demographic profile of these buyers. You can also track how category buyers change over time.

![](https://cdn-assets.productfruits.com/86100016-9761-4911-bd3b-a238f8de0d33)