---
title: "Attention Heatmaps"
url: "https://help.behaviolabs.com/en/article/attention-heatmaps"
language: "en"
last_updated: "2025-10-13T13:24:03.716Z"
---

# Attention Heatmaps

A visual layer that shows which parts of your creative attract the most attention. Use it to position your branding, messages, and emotional cues exactly where they’ll make the biggest impact.

## 1\. What do heatmaps show?

Attention heatmaps visualize how people’s eyes move across your video or static ad. They reveal **what grabs attention** and what parts go unnoticed.

#### Preview example (desktop recommended)

Check out a sample of a [Tropicana campaign test](https://grow.behavio.app/report/project/jSweHdPOQZXaEYanQlqxESCOoYypOEGdUngNLzmX) with a heatmap on our platform (make sure you're on desktop - we’ve got so much data, it won’t fit on a small screen).

![](https://cdn-assets.productfruits.com/fa37ecd4-dff0-45c4-84fa-48510645527b)

### How heatmaps help:

-   See whether your **branding** appears in high-attention zones.
-   Understand **which elements** attract viewers the most.
-   Find **emotional hotspots** to guide stronger storytelling.

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## 2\. How do heatmaps work?

Our heatmaps are powered by the **UNISAL model**, developed by researchers at the **University of Oxford**.

Built on Google’s **MobileNetV2** visual architecture, it’s trained on **20,000+ eye-tracking experiments** to accurately predict what captures attention in both static and moving images.

This means you get:

-   **Scientifically validated predictions** of where attention goes.
-   **Reliable, actionable insights** to optimize creative design.
-   Results available for **both video and static visuals**.

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## 3\. How to submit your creative

We’ll need just a few things to generate your heatmap:

1.  Upload your **creative** (video or static visual) to [this form](https://www.behaviolabs.com/heatmaps#form).
2.  You’ll receive your attention heatmap in **as little as 24 hours**.

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## 4\. What do the results look like?

You’ll see:

-   **Attention visualization** – which areas people focus on most.
-   **Brand power** – whether your logo or key visuals land in high-attention zones.
-   **Boosted impact** – how to reposition or simplify visuals to increase effectiveness.

Each heatmap includes color intensity layers:

-   🔴 **Red** – highest attention
-   🟠 **Orange** – medium attention
-   🟢 **Green** – lower attention

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## Everything ready! What now?

Upload your ad creative directly [here](https://www.behaviolabs.com/heatmaps#form), and we’ll make sure nothing is missing and start analyzing attention data immediately.

And the best part — **the heatmap test is completely free.**  
No strings attached. Just upload your creative and see what captures your audience’s attention.