---
title: "Additional brand insights"
url: "https://help.behaviolabs.com/en/article/additional-brand-insights"
language: "en"
last_updated: "2025-03-04T13:59:45.387Z"
---

# Additional brand insights

In addition to the five key brand metrics, Behavio brand tracking provides deeper insights into how customers perceive your brand.

## **Brand associations**

With a Pro subscription, you can access an overview of your brand associations—customer needs that the brand fulfills. 

The percentage indicates how strongly each need or quality is connected to a specific brand. For example, 78% of category buyers in our panel associate Netflix with quality content. 

![](https://cdn-assets.productfruits.com/31bb3b37-eb89-4b20-8c08-43524194c200)

## **Timelines**

The timeline feature allows you to monitor your brand’s performance in key metrics—and that of your competitors— over months or quarters. 

![](https://cdn-assets.productfruits.com/8e3a5be4-19ea-4a70-ba55-22d278a3b021)