---
title: "Attention Share"
url: "https://help.behaviolabs.com/en/article/682a7181-1ff6-449f-a639-4f6c9741a130"
language: "en"
last_updated: "2026-04-28T13:06:50.713Z"
---

# Attention Share

**Attention share** reveals how a viewer's focus is distributed across an image, highlighting what truly captures attention and what goes unnoticed. **This insight helps determine if key elements, like a brand's assets, effectively draw the eye.** **How the Attention Tool Works**

1.  **Display attention heatmap.**
2.  **Active Measuring Mode**.
3.  **Draw** rectangles over any areas of the image you wish to analyze. You can add as many as needed.
4.  **View the attention share** for each rectangle as a percentage—higher percentages mean more visual focus.
5.  **Edit the areas**: you can move, adjust, or delete rectangles individually or all at once.
6.  Always select a rectangle first before performing actions like moving, deleting, or adjusting.

**Example: Evaluating Attention Share of Brand Assets** - Rectangle 1 over the main spot → 70% attention - Rectangle 2 over the Uber Eats logo → 5% attention - Rectangle 3 over an Uber Eats message → 4% attention

![](https://cdn-assets.productfruits.com/27205a3a-0ad1-4719-95bb-c8c4de245768) In this example, the Uber Eats brand is overshadowed by the central figure, resulting in low brand recognition.

Use attention share analysis before launching a tour or campaign to ensure users notice what matters most.